Please read on for some guidelines and recommendations for each piece of content that you submit.
List of Desired Blog Post Themes and Topics
- Website Design
- Building Websites with WordPress
- WordPress custom plugin development
- SEO (Search Engine Optimization)
- Custom Web application development
- Website Maintenance and Security
While brainstorming what to write about, ask yourself these questions:
- Will this topic be relevant to the EAC’s audience?
- Will this post offer solutions (that don’t require the purchase of my product)?
- Am I qualified to write about this topic?
- What insight can I bring to this topic that nobody else can?
When in doubt, get in touch with us at email@example.com.
Guest Post Content Tips
The guiding principle behind our blog is to share content that’s educational, engaging, and entertaining.
Use our blog to showcase your expertise with potential new customers. If people find your content valuable, they’ll research you all on their own. Likewise, our team will happily use your content to make warm introductions to you when appropriate.
Posts should be 1,000 – 1,500+ words in length. We find this is a sweet spot with our readership, and you’ll fit in with the rest of our blog this way. Longer is good, too.
Break up your content, so it’s easy to read. This means including headings, subheadings, bullets, and any other visual elements to increase the readability of your piece.
Write in a natural, conversational tone. We want to share content that is authoritative, but not robotic. We’re producing blog content — not Wikipedia pages, so don’t shy away from showing off your sense of humor. That said, if your guest post was a movie, the highest rating we’d want to see on it is PG-13.
All content MUST BE ORIGINAL. We do not accept duplicate or syndicated content as guest posts. If your post has appeared anywhere else on the web, we can’t publish it on our blog. If you quote other content, link to it.
Always name your sources. We understand that you’re an expert, but our audience might not be so sure. If you’re going to drop some stats (ie: “open rates jumped 55 percent overnight”), link back to the original source.
Talk about your real-world experience. Talk about mistakes you’ve made, plans you’ve built, and strategies you’ve executed. Draw on your own personal experience to speak authoritatively about what you know.
Take a position. If you disagree with common wisdom on a topic, talk about why the mainstream point of view is wrong or misleading. Back up your perspective with facts. Take screenshots. Include interesting data. Support your arguments with external references.
Other Things to Include in Your Guest Post
- Statistics. Research shows that 94 percent of people are 53 percent more likely to believe content that’s supported by 26 percent more data. (Okay, that’s made up. But try to include verifiable first or third party research, statistics, and data in your post.)
- Outbound Links. Does somebody else have a great point of view on a topic? Want to make sure people know a certain definition of a word or concept? Link to it. Make sure these links are to authoritative sites. Only link to your site if it’s a highly relevant blog post.
- Lists and Bullets. We’re fans. Readers are fans. Most people skim articles until they find the value. Bullet points make this easy.
- Actionable Takeaways. Recap the takeaways of your article as bullet points at the end of your post.
NOTE: *Edison Avenue Consuling reserves full editorial control and may edit or tweak submissions as we see fit. These tweaks include anything from removing too much self-promotion, to optimizing for SEO, edits both small and large, and more.
Guest Post Logistics
- First, we’ll collaborate and agree on a topic and title. Don’t start writing until we’ve done this! Send your title and topic ideas to firstname.lastname@example.org
- Once we’ve agreed on the topic, give us a deadline for when you expect to submit the article for us to review.
- We will advise you as to what keywords we would like linked to and what what URL to use on your site. You will be asked to link to our site from yours.
- After you’ve written your draft, send it to us as a Google Doc. Use these sharing settings:
- On – Anyone with the link;
- Access – Can edit.
- We’ll make edits in this Doc, so make a copy if you’d like to keep an original version of your writing.
- Send a short, couple sentence bio. This can include a link to your LinkedIn profile and/or your website.
- We’ll let you know when the post is scheduled to go live.
Guest Post Promotion
Please feel free to promote your post through your social media, newsletter, or link to it from your blog.
You will include a snippet of the post on your blog, with a link back to the original content on our site (this is important so that we both avoid duplicate content penalties).
Guest posting is an important part of any serious blog strategy. It benefits your site by giving you more quality content to boost your content strategy. It benefits guest posters by getting their name in front of a new audience.
As you go out and find possible people to collaborate with, always make sure to work with trustworthy experts in your space. Your content needs to fit into a much larger overall marketing strategy and you want to find people who support that strategy.
And if you think you’d make a interesting, valuable contribution to the EAC blog, reach out! We’re always on the lookout for people to collaborate with!